The bride’s mother donned an outfit in white and gold. Or perhaps it was blue and black?
Based on the picture of the dress shared by the bride online, there was a wide range of opinions. Following the wedding ceremony last weekend on the Scottish island of Colonsay, a member of the wedding band became frustrated with the differing views and decided to seek advice from her followers by posting a photo of the dress on Tumblr.
Caitlin McNeill, a 21-year-old singer and guitarist, stated that she was searching for a solution because it was affecting her mental state.
Within thirty minutes, her post garnered around 500 likes and shares. The photo rapidly spread to Buzzfeed, Facebook, and Twitter, sparking a social media frenzy that few could ignore.
As the discussion gained momentum across the internet, even experts found it challenging to reach a consensus on the cause of the discrepancy, prompting media companies to quickly publish articles. Within half an hour of Ms. McNeil’s initial Tumblr post, Buzzfeed launched a poll titled “What Colors Are This Dress?” By Friday afternoon, it had garnered over 28 million views, with white and gold emerging as the clear favorite.
During its peak, over 670,000 individuals were simultaneously viewing Buzzfeed’s post. Following that, Buzzfeed’s extensive coverage of the dress on Thursday night shattered its previous traffic records, as did Tumblr.
It appears that nearly everyone held a belief, and each individual was convinced of their own suitability.
Taylor Swift expressed confusion over the peculiar costume debate, suspecting there may be some sort of deception involved. She clarified on Twitter that the costume is indeed blue and black.
“IT’S A BLUE AND BLACK Dress!” wrote Mindy Kaling. “ARE YOU KIDDING ME,” she ongoing, together with an unprintable modifier for emphasis.
